"The Booter"

“The Booter” is made for the new, probationary firefighters stepping into the field for the very first time. The hard work at the academy might be over, but the real learning is just beginning. Every firefighter remembers being the "Booter" and earning their place, taking the jokes, learning the station traditions, and proving themselves one call at a time. It’s a rite of passage that generations before them have all experienced.

Inspired by the unmistakable scent profile of the iconic Black Ice air freshener, this bar blends crisp fresh air, earthy moss, and deep woods into a bold, clean fragrance that feels confident, rugged, and familiar.

Handcrafted with our signature blend of shea butter, olive oil, sunflower oil, castor oil, and coconut oil, The Booter delivers a rich lather that leaves skin feeling clean, refreshed, and ready for whatever comes next.

This bar celebrates the hard work, dedication, and commitment it takes to earn the title of firefighter. Next thing you know, you'll be the seasoned one welcoming the next generation into a career built on tradition and service.